Waitrose’s ‘Virtue’ Shipped in Eco-Friendly Tanks

British supermarket chain Waitrose is introducing a new wine brand, Virtue, that’s making waves in the wine world and it has nothing to do with taste or quality. Rather, it’s the method of launching that has attracted all the attention.

Originating from the Central Valley in Chile, two Virtue wines are being shipped over to England in eco-tanks instead of bottles. The 24,000 litre recyclable tanks hold the equivalent of 32,000 bottles of wine. According to Waitrose, shipping the wine this way saves 47 tonnes of carbon emissions per year.

But that’s not the end of it. The wine will be eventually be placed into bottles that consist of 60% recycled glass.

Wine with a lower carbon footprint

Wine.com now offers the Eco Wine Trio from Boisset Family Estates – a Merlot, a Côtes du Rhône, and a Pinot Noir in polyethylene terephthalate (PET) bottles. PET is the plastic used for most water or soda bottles and has the #1 recycling symbol on it.

Weighing in at 90 percent less than traditional glass bottles and boasting a 50 percent reduced carbon footprint, the three wines come together in a gift package made from 100 percent recycled material.